The 15 Best Email Marketing Tools For Digital Marketers

Best Email Marketing Tools

Email marketing is still one of the most effective ways to reach out to your customers and generate leads. There are currently hundreds of email marketing tools currently available, so choosing the right one can be tricky. There are many options available, and each one has its own set of features.

In this article, we will outline the 15 best email marketing tools for digital marketers. We’ll discuss the price, free trials, and unique features for each. Hopefully, this will help you choose the right tool for your business!

What Are The Best Email Marketing Tools?

Constant Contact:

Constant Contact

Constant Contact offers a wide range of digital marketing tools for small businesses, including email list management, campaign A/B testing, and SMS marketing. Their WYSIWYG editor makes it easy to create professional-looking emails, and their reporting features provide insight into the success of your campaigns. Pricing starts at $9.99 per month, with a 30 day money-back guarantee. They also offer a free trial for new customers to try out the platform. Overall, Constant Contact is a great option for small businesses looking to streamline and amplify their digital marketing efforts.


SendinBlue is a leading provider of email marketing solutions for businesses looking to enhance their communication strategies. The email marketing software offers a range of key features, including a WYSIWYG email editor, dynamic content testing, and link tracking. Additionally, users have the option to integrate SMS messaging into their campaigns. And with their free plan and affordable pricing starting at $25 per month, SendinBlue ensures all businesses can access top-notch marketing tools.

HubSpot CRM:


With its ability to unify team strategy and drive conversion, HubSpot CRM offers powerful email marketing features for growth-minded businesses. Along with lead management and case management for customer service, the software also offers a range of integration options and solutions for partners. And for those just starting out, HubSpot offers a selection of free tools, while their basic pricing plan starts at just $45 per month. Overall, HubSpot offers a comprehensive solution for managing customer relationships and driving growth.


Omnisend is a comprehensive email marketing software, with the ability to incorporate SMS, push notifications, and more into your campaigns. Its WYSIWYG editor makes creating beautiful emails simple and easy, and with the ability to test dynamic content and track deliverability, you can ensure your messages are reaching their intended audience effectively. Omnisend also offers triggered drip sequences to keep your customers engaged, as well as reporting and analytics tools to measure the success of your campaigns.

And the best part? There’s a free plan available, with pricing plans starting at just $16 per month.



AWeber is a top player in the email marketing industry, offering small businesses solutions for managing their contacts, creating stunning emails, and analyzing their results. One of the key features of AWeber is its WYSIWYG email editor, allowing users to easily create visually appealing emails. Along with the creation of landing pages and list management tools, AWeber also offers subscriber segmentation and email authentication options.

With a free plan and basic pricing starting at just $16.15 per month, AWeber is a cost-effective choice for any business looking to enhance their email marketing strategy.


Moosend is a top-notch email marketing software that offers a user-friendly drag and drop editor, customizable templates, and advanced segmentation for personalized campaigns. With features such as automated workflow, landing pages creation, and spam testing, it’s no wonder Moosend is a favorite among industries like ecommerce and SaaS.

With a 30 day free trial and basic plan at just $9 per month, it’s an affordable option for businesses of all sizes. Overall, Moosend delivers on all fronts for successful email marketing.



ConvertKit is a powerful email marketing software that caters specifically to online creators. With the ability to create landing pages, sign-up forms, and use various integrations, ConvertKit empowers users to grow their audience and connect with customers. Plus, with a range of email templates and a focus on deliverability, ConvertKit helps users effectively communicate with their audience.

To add to the greatness of ConvertKit, they offer a free plan, as well as a basic pricing plan, at $9 per month, making it very affordable.


MailChimp is a popular email marketing software used by small businesses to manage and grow their customer relationships. With a user-friendly interface, MailChimp offers features such as a WYSIWYG email editor, landing pages, and triggered drip sequences. The software also includes reporting and analytics for tracking success and improving deliverability. MailChimp offers social media marketing and digital ad creation tools.

For those just starting out, MailChimp has a free plan with limited features. The Essentials plan starts at $11 per month for access to all the platform’s tools.

Zoho Campaigns:

Zoho Campaigns is a reliable email marketing software, providing solutions for businesses of all sizes. With key features, such as list management, A/B testing, and integration with over 50 applications, users can effectively reach their audience and track the success of their campaigns. The forever free plan allows for basic email marketing needs, while the $3 per month standard plan gives a taste of the full range of features available.

Overall, Zoho Campaigns helps streamline the planning and executing successful email marketing campaigns.



MailerLite is a top-notch email marketing software that allows users to create professional campaigns, newsletters, landing pages, and even websites using easy drag-and-drop builders or customizable templates. The platform offers advanced targeting and automation options, as well as integrations with popular tools and platforms like Zapier, Stripe, and Shopify.

In addition to its robust email marketing features, MailerLite also offers website building capabilities, surveys for gathering customer feedback, and options for digital products and subscriptions.

For those just starting out in the world of email marketing, MailerLite offers a forever free plan. For those looking for additional features and support, their basic plan starts at just $9 per month.


With Campaigner, businesses can enhance their email marketing strategies with advanced features, such as A/B split testing and exclusion list creation. Users have the option to create forms and landing pages for lead generation. The email marketing software also offers more useful features like comprehensive reporting, triggered drip sequences, and social media integrations.

For digital marketers just starting out, there is a 30-day free trial available before committing to the basic plan at $59 per month. Whether a small business or a large corporation, Campaigner can support all email marketing needs.


GetResponse is a fantastic tool for small businesses looking to up their email marketing game. With features such as newsletter creation, online surveys, and follow-up autoresponders, this all-in-one platform helps streamline and optimize your marketing efforts. Plus, they offer a free plan and their basic pricing plan starts at just $15.58 per month. GetResponse is definitely worth checking out for any business looking to improve their marketing strategy.



SendPulse is a versatile messaging platform that offers various communication channels, including email marketing. With their easy-to-use drag-and-drop editor, subscription forms and social media chatbots, SendPulse makes it simple to engage with your audience. Plus, their advanced features such as triggered drip sequences and email deliverability reporting help take your email marketing strategy to the next level.

With the free plan, users can send up to 15,000 emails per month. For those needing more options, there is a basic pricing plan starting at $8 per month. Overall, SendPulse is a reliable choice for managing all your email marketing needs.


BenchmarkEmail is a reliable and user-friendly email marketing software. With its drag-and-drop email builder and marketing automation tools, users can easily create effective campaigns to drive conversions. Key features include landing pages, link tracking, and spam testing. The platform offers a free plan with 3500 emails per month, as well as a basic pricing plan at $15 per month.


Mailjet is one of the best email marketing software for both marketers and developers. With their user-friendly interface and feature-rich tools, users can easily create, send, and track their marketing and transactional emails.

Their key features include a WYSIWYG email editor, email deliverability reporting, list management, segmentation, subscription form tool, and an email and Parse API. Plus, they offer a free plan with up to 6000 emails per month. For those needing more advanced options, their basic pricing plan starts at just $15 per month. Mailjet offers a versatile and affordable option for all your email marketing needs.

Bonus: EmailOctopus

EmailOctopus is an email marketing solution that offers all the essential features for growing your audience and boosting engagement. With a free plan offering 19,000 emails per month and a basic Essential plan starting at just $8 per month, EmailOctopus is a cost-effective option for businesses of all sizes.

Some of its most notable features include subscription emails, landing page creation, email templates, automation, segmentation, and campaign reporting. It also offers integrations with popular platforms like Shopify and Squarespace. EmailOctopus provides a reliable and affordable choice for your email marketing needs.

Wrap Up

In choosing the best email marketing tool for your business, it ultimately depends on your specific needs and budget. However, some popular and highly rated options include Constant Contact, SendinBlue, HubSpot CRM, and Omnisend. It’s also worth considering free options like MailChimp or MailerLite for smaller businesses or those just starting out in email marketing.

Whichever tool you choose, make sure it has all the necessary features to run successful campaigns and engage with your customers effectively.

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